Tag: Marketing
UTM Parameters in QR Codes: Tracking Offline Conversions in GA4
Tag QR codes with UTM parameters so GA4 credits the poster, flyer or table tent that earned the scan. Naming rules, the Unassigned trap, length limits.
How Big Should Your QR Code Be? The Print-Size Formula (with Examples)
The 10:1 rule, the math behind it, and worked examples for business cards, posters, and billboards. Plus camera resolution and lighting caveats.
Dynamic vs. Static QR Codes: The Honest 2026 Comparison
Static QR codes are free forever; dynamic codes cost money but can be edited. Here is when each one actually makes sense, with real ROI math.