Tag: Analytics
UTM Parameters in QR Codes: Tracking Offline Conversions in GA4
Tag QR codes with UTM parameters so GA4 credits the poster, flyer or table tent that earned the scan. Naming rules, the Unassigned trap, length limits.
Dynamic vs. Static QR Codes: The Honest 2026 Comparison
Static QR codes are free forever; dynamic codes cost money but can be edited. Here is when each one actually makes sense, with real ROI math.